Google Business Profile Statistics in Australia (2026)

Modeled Google Business Profile statistics estimates for Australia in 2026. Every figure below is a generated estimate for planning and benchmarking — not a measured or sourced statistic.

Last updated 2026-10-29 · 2026 modeled estimate set

Google Business Profile adoption in Australia

• 68% of businesses in Australia ran an active Google Business Profile program in 2026.modeled estimate
• 32% of Australia marketers named Google Business Profile their single highest-ROI channel in 2026.modeled estimate
• An estimated 21% of Australia SMBs outsourced Google Business Profile entirely in 2026.modeled estimate
• 47% of Australia Google Business Profile campaigns used AI-assisted content in 2026.modeled estimate

Google Business Profile channels & performance in Australia

• 29% of Australia Google Business Profile leads came from organic search in 2026.modeled estimate
• Mobile accounted for 56% of Google Business Profile engagement in Australia in 2026.modeled estimate
• Only 8% of Australia businesses measured Google Business Profile ROI accurately in 2026.modeled estimate
• 28% of Australia Google Business Profile spend shifted to automated tools in 2026.modeled estimate

Google Business Profile spend & budgets in Australia

• The median monthly Google Business Profile budget for small businesses in Australia was $8,508 in 2026.modeled estimate
• A typical Google Business Profile retainer in Australia ranged $1,068–$7,367 per month in 2026.modeled estimate
• Estimated Google Business Profile market size in Australia reached $1,439M in 2026.modeled estimate
• 33% of Australia businesses planned to increase Google Business Profile investment in 2026.modeled estimate

Google Business Profile agencies & providers in Australia

• 61% of Australia agencies resold Google Business Profile under their own brand in 2026.modeled estimate
• Google Business Profile providers in Australia grew an estimated 27.2% year over year in 2026.modeled estimate
• The average Australia business worked with 2.4 Google Business Profile vendors in 2026.modeled estimate
• Client retention for Google Business Profile providers in Australia averaged 19 months in 2026.modeled estimate

Google Business Profile trends in Australia

• Google Business Profile search demand in Australia shifted an estimated 33.2% year over year in 2026.modeled estimate
• 66% of Australia marketers expected Google Business Profile to grow in importance through 2026.modeled estimate
• AI-assisted Google Business Profile adoption in Australia rose an estimated 41.6% in 2026.modeled estimate
• 41% of Australia Google Business Profile budgets moved to in-house teams in 2026.modeled estimate

Google Business Profile tools & automation in Australia

• The average Australia team used 5 Google Business Profile tools in 2026.modeled estimate
• 66% of Australia businesses used a paid Google Business Profile platform in 2026.modeled estimate
• 56% of Australia Google Business Profile workflows were partly automated in 2026.modeled estimate
• Median Google Business Profile tool spend per Australia business was $363 per month in 2026.modeled estimate