Google Business Profile Adoption & Usage in Australia (2026)

Modeled Google Business Profile adoption & usage estimates for Australia in 2026. Every figure below is a generated estimate for planning and benchmarking — not a measured or sourced statistic.

Last updated 2026-10-29 · 2026 modeled estimate set

Google Business Profile adoption in Australia

• 68% of businesses in Australia ran an active Google Business Profile program in 2026.modeled estimate
• 32% of Australia marketers named Google Business Profile their single highest-ROI channel in 2026.modeled estimate
• An estimated 21% of Australia SMBs outsourced Google Business Profile entirely in 2026.modeled estimate
• 47% of Australia Google Business Profile campaigns used AI-assisted content in 2026.modeled estimate

Google Business Profile tools & automation in Australia

• The average Australia team used 5 Google Business Profile tools in 2026.modeled estimate
• 66% of Australia businesses used a paid Google Business Profile platform in 2026.modeled estimate
• 56% of Australia Google Business Profile workflows were partly automated in 2026.modeled estimate
• Median Google Business Profile tool spend per Australia business was $363 per month in 2026.modeled estimate

Google Business Profile channels & performance in Australia

• 29% of Australia Google Business Profile leads came from organic search in 2026.modeled estimate
• Mobile accounted for 56% of Google Business Profile engagement in Australia in 2026.modeled estimate
• Only 8% of Australia businesses measured Google Business Profile ROI accurately in 2026.modeled estimate
• 28% of Australia Google Business Profile spend shifted to automated tools in 2026.modeled estimate