Small Business Marketing in Wake County, North Carolina

Small-business and marketing-industry statistics for Wake County, from U.S. Census data.

Key facts — Wake County, North Carolina

33,076
business establishments
253
advertising & marketing firms (NAICS 5418)
530,994
total employees
1,190,275
population (2023)

Marketing & business landscape

Total business establishments33,076
Advertising, PR & related firms (NAICS 5418)253
Total private employment530,994
Total annual payroll$36,972,319,000
Population (2023)1,190,275
Businesses per 1,000 residents27.8

Across Wake County’s 33,076 establishments, 253 are in advertising and public relations. Small businesses that market themselves typically compete on local SEO, paid search, and social media.

White-label SEO for agencies in Wake County

Agencies serving Wake County’s 33,076 businesses often deliver SEO through a white-label partner. Holly Starks provides white-label local SEO, link building, and authority building under your brand. See the white-label SEO overview.

Sources: U.S. Census Bureau, County Business Patterns 2022 (establishments, employment, payroll, NAICS 5418); Population Estimates 2023.