Small Business Marketing in San Mateo County, California
Small-business and marketing-industry statistics for San Mateo County, from U.S. Census data.
Key facts — San Mateo County, California
21,632
business establishments
87
advertising & marketing firms (NAICS 5418)
464,365
total employees
726,353
population (2023)
Marketing & business landscape
| Total business establishments | 21,632 |
|---|---|
| Advertising, PR & related firms (NAICS 5418) | 87 |
| Total private employment | 464,365 |
| Total annual payroll | $78,960,345,000 |
| Population (2023) | 726,353 |
| Businesses per 1,000 residents | 29.8 |
Across San Mateo County’s 21,632 establishments, 87 are in advertising and public relations. Small businesses that market themselves typically compete on local SEO, paid search, and social media.
White-label SEO for agencies in San Mateo County
Agencies serving San Mateo County’s 21,632 businesses often deliver SEO through a white-label partner. Holly Starks provides white-label local SEO, link building, and authority building under your brand. See the white-label SEO overview.
Sources: U.S. Census Bureau, County Business Patterns 2022 (establishments, employment, payroll, NAICS 5418); Population Estimates 2023.