Small Business Marketing in Salt Lake County, Utah

Small-business and marketing-industry statistics for Salt Lake County, from U.S. Census data.

Key facts — Salt Lake County, Utah

35,284
business establishments
227
advertising & marketing firms (NAICS 5418)
662,729
total employees
1,185,813
population (2023)

Marketing & business landscape

Total business establishments35,284
Advertising, PR & related firms (NAICS 5418)227
Total private employment662,729
Total annual payroll$44,583,494,000
Population (2023)1,185,813
Businesses per 1,000 residents29.8

Across Salt Lake County’s 35,284 establishments, 227 are in advertising and public relations. Small businesses that market themselves typically compete on local SEO, paid search, and social media.

White-label SEO for agencies in Salt Lake County

Agencies serving Salt Lake County’s 35,284 businesses often deliver SEO through a white-label partner. Holly Starks provides white-label local SEO, link building, and authority building under your brand. See the white-label SEO overview.

Sources: U.S. Census Bureau, County Business Patterns 2022 (establishments, employment, payroll, NAICS 5418); Population Estimates 2023.