Small Business Marketing in Rensselaer County, New York

Small-business and marketing-industry statistics for Rensselaer County, from U.S. Census data.

Key facts — Rensselaer County, New York

2,995
business establishments
6
advertising & marketing firms (NAICS 5418)
43,859
total employees
159,305
population (2023)

Marketing & business landscape

Total business establishments2,995
Advertising, PR & related firms (NAICS 5418)6
Total private employment43,859
Total annual payroll$2,762,118,000
Population (2023)159,305
Businesses per 1,000 residents18.8

Across Rensselaer County’s 2,995 establishments, 6 are in advertising and public relations. Small businesses that market themselves typically compete on local SEO, paid search, and social media.

White-label SEO for agencies in Rensselaer County

Agencies serving Rensselaer County’s 2,995 businesses often deliver SEO through a white-label partner. Holly Starks provides white-label local SEO, link building, and authority building under your brand. See the white-label SEO overview.

Sources: U.S. Census Bureau, County Business Patterns 2022 (establishments, employment, payroll, NAICS 5418); Population Estimates 2023.