Small Business Marketing in Kent County, Michigan

Small-business and marketing-industry statistics for Kent County, from U.S. Census data.

Key facts — Kent County, Michigan

17,562
business establishments
90
advertising & marketing firms (NAICS 5418)
375,548
total employees
661,354
population (2023)

Marketing & business landscape

Total business establishments17,562
Advertising, PR & related firms (NAICS 5418)90
Total private employment375,548
Total annual payroll$22,059,341,000
Population (2023)661,354
Businesses per 1,000 residents26.6

Across Kent County’s 17,562 establishments, 90 are in advertising and public relations. Small businesses that market themselves typically compete on local SEO, paid search, and social media.

White-label SEO for agencies in Kent County

Agencies serving Kent County’s 17,562 businesses often deliver SEO through a white-label partner. Holly Starks provides white-label local SEO, link building, and authority building under your brand. See the white-label SEO overview.

Sources: U.S. Census Bureau, County Business Patterns 2022 (establishments, employment, payroll, NAICS 5418); Population Estimates 2023.