Small Business Marketing in District of Columbia, District of Columbia

Small-business and marketing-industry statistics for District of Columbia, from U.S. Census data.

Key facts — District of Columbia, District of Columbia

23,874
business establishments
630
advertising & marketing firms (NAICS 5418)
527,355
total employees
678,972
population (2023)

Marketing & business landscape

Total business establishments23,874
Advertising, PR & related firms (NAICS 5418)630
Total private employment527,355
Total annual payroll$52,216,924,000
Population (2023)678,972
Businesses per 1,000 residents35.2

Across District of Columbia’s 23,874 establishments, 630 are in advertising and public relations. Small businesses that market themselves typically compete on local SEO, paid search, and social media.

White-label SEO for agencies in District of Columbia

Agencies serving District of Columbia’s 23,874 businesses often deliver SEO through a white-label partner. Holly Starks provides white-label local SEO, link building, and authority building under your brand. See the white-label SEO overview.

Sources: U.S. Census Bureau, County Business Patterns 2022 (establishments, employment, payroll, NAICS 5418); Population Estimates 2023.