Small Business Marketing in DeKalb County, Illinois
Small-business and marketing-industry statistics for DeKalb County, from U.S. Census data.
Key facts — DeKalb County, Illinois
1,975
business establishments
9
advertising & marketing firms (NAICS 5418)
28,500
total employees
100,288
population (2023)
Marketing & business landscape
| Total business establishments | 1,975 |
|---|---|
| Advertising, PR & related firms (NAICS 5418) | 9 |
| Total private employment | 28,500 |
| Total annual payroll | $1,400,034,000 |
| Population (2023) | 100,288 |
| Businesses per 1,000 residents | 19.7 |
Across DeKalb County’s 1,975 establishments, 9 are in advertising and public relations. Small businesses that market themselves typically compete on local SEO, paid search, and social media.
White-label SEO for agencies in DeKalb County
Agencies serving DeKalb County’s 1,975 businesses often deliver SEO through a white-label partner. Holly Starks provides white-label local SEO, link building, and authority building under your brand. See the white-label SEO overview.
Sources: U.S. Census Bureau, County Business Patterns 2022 (establishments, employment, payroll, NAICS 5418); Population Estimates 2023.