Small Business Marketing in Dane County, Wisconsin

Small-business and marketing-industry statistics for Dane County, from U.S. Census data.

Key facts — Dane County, Wisconsin

14,676
business establishments
106
advertising & marketing firms (NAICS 5418)
306,037
total employees
575,347
population (2023)

Marketing & business landscape

Total business establishments14,676
Advertising, PR & related firms (NAICS 5418)106
Total private employment306,037
Total annual payroll$21,578,498,000
Population (2023)575,347
Businesses per 1,000 residents25.5

Across Dane County’s 14,676 establishments, 106 are in advertising and public relations. Small businesses that market themselves typically compete on local SEO, paid search, and social media.

White-label SEO for agencies in Dane County

Agencies serving Dane County’s 14,676 businesses often deliver SEO through a white-label partner. Holly Starks provides white-label local SEO, link building, and authority building under your brand. See the white-label SEO overview.

Sources: U.S. Census Bureau, County Business Patterns 2022 (establishments, employment, payroll, NAICS 5418); Population Estimates 2023.