Local SEO in Maricopa County, Arizona

How many businesses in Maricopa County could benefit from local search optimization, based on U.S. Census data.

Key facts — Maricopa County, Arizona

107,648
business establishments
697
advertising & marketing firms (NAICS 5418)
1,940,767
total employees
4,585,871
population (2023)

Marketing & business landscape

Total business establishments107,648
Advertising, PR & related firms (NAICS 5418)697
Total private employment1,940,767
Total annual payroll$119,706,554,000
Population (2023)4,585,871
Businesses per 1,000 residents23.5

Maricopa County has 107,648 business establishments, of which roughly 697 are advertising, public-relations, and related-services firms. For the remaining local businesses, local SEO — Google Business Profile optimization, local citations, and location landing pages — is the primary way to appear in nearby search results.

White-label SEO for agencies in Maricopa County

Agencies serving Maricopa County’s 107,648 businesses often deliver SEO through a white-label partner. Holly Starks provides white-label local SEO, link building, and authority building under your brand. See the white-label SEO overview.

Sources: U.S. Census Bureau, County Business Patterns 2022 (establishments, employment, payroll, NAICS 5418); Population Estimates 2023.