Local SEO in Luzerne County, Pennsylvania

How many businesses in Luzerne County could benefit from local search optimization, based on U.S. Census data.

Key facts — Luzerne County, Pennsylvania

7,166
business establishments
14
advertising & marketing firms (NAICS 5418)
134,885
total employees
327,388
population (2023)

Marketing & business landscape

Total business establishments7,166
Advertising, PR & related firms (NAICS 5418)14
Total private employment134,885
Total annual payroll$6,802,075,000
Population (2023)327,388
Businesses per 1,000 residents21.9

Luzerne County has 7,166 business establishments, of which roughly 14 are advertising, public-relations, and related-services firms. For the remaining local businesses, local SEO — Google Business Profile optimization, local citations, and location landing pages — is the primary way to appear in nearby search results.

White-label SEO for agencies in Luzerne County

Agencies serving Luzerne County’s 7,166 businesses often deliver SEO through a white-label partner. Holly Starks provides white-label local SEO, link building, and authority building under your brand. See the white-label SEO overview.

Sources: U.S. Census Bureau, County Business Patterns 2022 (establishments, employment, payroll, NAICS 5418); Population Estimates 2023.