Local SEO in King County, Washington

How many businesses in King County could benefit from local search optimization, based on U.S. Census data.

Key facts — King County, Washington

70,530
business establishments
364
advertising & marketing firms (NAICS 5418)
1,290,681
total employees
2,271,380
population (2023)

Marketing & business landscape

Total business establishments70,530
Advertising, PR & related firms (NAICS 5418)364
Total private employment1,290,681
Total annual payroll$142,316,238,000
Population (2023)2,271,380
Businesses per 1,000 residents31.1

King County has 70,530 business establishments, of which roughly 364 are advertising, public-relations, and related-services firms. For the remaining local businesses, local SEO — Google Business Profile optimization, local citations, and location landing pages — is the primary way to appear in nearby search results.

White-label SEO for agencies in King County

Agencies serving King County’s 70,530 businesses often deliver SEO through a white-label partner. Holly Starks provides white-label local SEO, link building, and authority building under your brand. See the white-label SEO overview.

Sources: U.S. Census Bureau, County Business Patterns 2022 (establishments, employment, payroll, NAICS 5418); Population Estimates 2023.