Local SEO in Fairfax County, Virginia

How many businesses in Fairfax County could benefit from local search optimization, based on U.S. Census data.

Key facts — Fairfax County, Virginia

31,739
business establishments
193
advertising & marketing firms (NAICS 5418)
672,176
total employees
1,141,878
population (2023)

Marketing & business landscape

Total business establishments31,739
Advertising, PR & related firms (NAICS 5418)193
Total private employment672,176
Total annual payroll$65,399,128,000
Population (2023)1,141,878
Businesses per 1,000 residents27.8

Fairfax County has 31,739 business establishments, of which roughly 193 are advertising, public-relations, and related-services firms. For the remaining local businesses, local SEO — Google Business Profile optimization, local citations, and location landing pages — is the primary way to appear in nearby search results.

White-label SEO for agencies in Fairfax County

Agencies serving Fairfax County’s 31,739 businesses often deliver SEO through a white-label partner. Holly Starks provides white-label local SEO, link building, and authority building under your brand. See the white-label SEO overview.

Sources: U.S. Census Bureau, County Business Patterns 2022 (establishments, employment, payroll, NAICS 5418); Population Estimates 2023.