Local SEO in Cook County, Illinois

How many businesses in Cook County could benefit from local search optimization, based on U.S. Census data.

Key facts — Cook County, Illinois

134,846
business establishments
1,052
advertising & marketing firms (NAICS 5418)
2,441,203
total employees
5,087,072
population (2023)

Marketing & business landscape

Total business establishments134,846
Advertising, PR & related firms (NAICS 5418)1,052
Total private employment2,441,203
Total annual payroll$192,887,445,000
Population (2023)5,087,072
Businesses per 1,000 residents26.5

Cook County has 134,846 business establishments, of which roughly 1,052 are advertising, public-relations, and related-services firms. For the remaining local businesses, local SEO — Google Business Profile optimization, local citations, and location landing pages — is the primary way to appear in nearby search results.

White-label SEO for agencies in Cook County

Agencies serving Cook County’s 134,846 businesses often deliver SEO through a white-label partner. Holly Starks provides white-label local SEO, link building, and authority building under your brand. See the white-label SEO overview.

Sources: U.S. Census Bureau, County Business Patterns 2022 (establishments, employment, payroll, NAICS 5418); Population Estimates 2023.