Influencer Marketing Market Size in United States (2026)

Modeled influencer marketing market size & growth estimates for United States in 2026. Every figure below is a generated estimate for planning and benchmarking — not a measured or sourced statistic.

Last updated 2026-10-29 · 2026 modeled estimate set

Influencer Marketing spend & budgets in United States

• The median monthly influencer marketing budget for small businesses in United States was $6,050 in 2026.modeled estimate
• A typical influencer marketing retainer in United States ranged $1,907–$6,660 per month in 2026.modeled estimate
• Estimated influencer marketing market size in United States reached $2,989M in 2026.modeled estimate
• 35% of United States businesses planned to increase influencer marketing investment in 2026.modeled estimate

Influencer Marketing trends in United States

• Influencer Marketing search demand in United States shifted an estimated -4.5% year over year in 2026.modeled estimate
• 77% of United States marketers expected influencer marketing to grow in importance through 2026.modeled estimate
• AI-assisted influencer marketing adoption in United States rose an estimated 22.1% in 2026.modeled estimate
• 15% of United States influencer marketing budgets moved to in-house teams in 2026.modeled estimate

Influencer Marketing adoption in United States

• 48% of businesses in United States ran an active influencer marketing program in 2026.modeled estimate
• 32% of United States marketers named influencer marketing their single highest-ROI channel in 2026.modeled estimate
• An estimated 9% of United States SMBs outsourced influencer marketing entirely in 2026.modeled estimate
• 41% of United States influencer marketing campaigns used AI-assisted content in 2026.modeled estimate