Influencer Marketing Trends in Canada (2026)

Modeled influencer marketing trends estimates for Canada in 2026. Every figure below is a generated estimate for planning and benchmarking — not a measured or sourced statistic.

Last updated 2026-10-29 · 2026 modeled estimate set

Influencer Marketing trends in Canada

• Influencer Marketing search demand in Canada shifted an estimated 1.9% year over year in 2026.modeled estimate
• 86% of Canada marketers expected influencer marketing to grow in importance through 2026.modeled estimate
• AI-assisted influencer marketing adoption in Canada rose an estimated 20.3% in 2026.modeled estimate
• 44% of Canada influencer marketing budgets moved to in-house teams in 2026.modeled estimate

Influencer Marketing adoption in Canada

• 31% of businesses in Canada ran an active influencer marketing program in 2026.modeled estimate
• 27% of Canada marketers named influencer marketing their single highest-ROI channel in 2026.modeled estimate
• An estimated 37% of Canada SMBs outsourced influencer marketing entirely in 2026.modeled estimate
• 51% of Canada influencer marketing campaigns used AI-assisted content in 2026.modeled estimate

Influencer Marketing channels & performance in Canada

• 45% of Canada influencer marketing leads came from organic search in 2026.modeled estimate
• Mobile accounted for 48% of influencer marketing engagement in Canada in 2026.modeled estimate
• Only 9% of Canada businesses measured influencer marketing ROI accurately in 2026.modeled estimate
• 38% of Canada influencer marketing spend shifted to automated tools in 2026.modeled estimate