Top 10 Email Marketing mistakes to avoid in Sao Tome and Principe (2026)

A modeled email marketing benchmarking guide for Sao Tome and Principe in 2026. General guidance only — no figures here are measured or sourced data.

1. Set clear email marketing goals before increasing budget.
2. Review email marketing vendor contracts annually.
3. Standardize email marketing naming and tagging for clean data.
4. Revisit email marketing targeting as your audience shifts.
5. Separate email marketing testing budget from always-on budget.
6. Train the whole team on email marketing basics.
7. Track email marketing performance weekly, not quarterly.
8. Audit your email marketing setup at least twice a year.
9. Test one email marketing variable at a time.
10. Keep a swipe file of winning email marketing examples.