Top 10 Email Marketing trends in Canada (2026)

A modeled email marketing benchmarking guide for Canada in 2026. General guidance only — no figures here are measured or sourced data.

1. Document your email marketing process so it can be delegated.
2. Align email marketing reporting to revenue, not vanity metrics.
3. Define who owns each email marketing metric.
4. Set clear email marketing goals before increasing budget.
5. Train the whole team on email marketing basics.
6. Track email marketing performance weekly, not quarterly.
7. Audit your email marketing setup at least twice a year.
8. Benchmark email marketing spend against comparable businesses.
9. Consolidate email marketing tools to reduce overlap.
10. Review email marketing vendor contracts annually.