Top 10 Email Marketing mistakes to avoid in Burkina Faso (2026)

A modeled email marketing benchmarking guide for Burkina Faso in 2026. General guidance only — no figures here are measured or sourced data.

1. Test one email marketing variable at a time.
2. Track email marketing performance weekly, not quarterly.
3. Separate email marketing testing budget from always-on budget.
4. Document your email marketing process so it can be delegated.
5. Review email marketing vendor contracts annually.
6. Keep a swipe file of winning email marketing examples.
7. Standardize email marketing naming and tagging for clean data.
8. Automate repetitive email marketing tasks first.
9. Build a simple email marketing dashboard everyone can read.
10. Audit your email marketing setup at least twice a year.